Justice!

I don't really give a damn about jeans, especially overrated Levi's and their crappy ads. But, using Justice's Genesis for their campaign just tempts the geeky fanboy in me to no end. The first time I heard the ad the first reaction I had was to get those funky electronic music jeans and my next was to attempt to rather flaccidly beatbox to the music.


Good move, Levis. I might actually consider getting the new unbuttoned line.


EDIT: One of the Creative Director for this video was Sir John Hegarty. I don't know, I'm kinda underwhelmed. As a consumer, apart from the music, the video ad doesn't really do anything for me either.